TV MR AM
30.10.09

Population of Armenia: 3.215.800
Panel Size: 240 households
First data production: January 1, 2006

The Panel
Peoplemeters installed: 290
Universe1 955 313 (individuals aged 4+ representing urban population)
Data monitored: Terrestrial, cable and VCR viewing
Data retrieval via: Telephone lines

Products and Services
Databases: Programs & Breaks, Spots
Software Packages: Arianna
Services: Consultancy, special reports and trainings
Data delivery: Internet

TV Stations Measured: ARARAT, Armenian Public TV (H 1), Armenia TV, AR TV, ATV, H2,  DAR 21, ORT, Kentron, RTR, Shant, Yerkir Media

Advertising Agencies and Media Buyers:   Starkom Media West(ARP Radio), Imex Group, McCannErickson, MediaGroup, Sharm Holding, Status Holding

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