Population of Armenia: 3.215.800
Panel Size: 240 households
First data production: January 1, 2006

The Panel
Peoplemeters installed: 290
Universe1 955 313 (individuals aged 4+ representing urban population)
Data monitored: Terrestrial, cable and VCR viewing
Data retrieval via: Telephone lines

Products and Services
Databases: Programs & Breaks, Spots
Software Packages: Arianna
Services: Consultancy, special reports and trainings
Data delivery: Internet

TV Stations Measured: Ararat TV(Shoghakat), Armenian Public TV (H 1), Armenia TV, AR TV, ATV, ArmNews,Channel 12 TV, h2 TV,  DAR 21 TV, Kentron TV, Shant TV, Yerkir Media TV

Advertising Agencies and Media Buyers:   Starkom Media West, Imex Group, McCannErickson Armenia, MediaGroup, PR Studio.

back